Data Mining and Surveillance

This is interesting. I can see how data mining could be very important and useful for businesses. But I could also see how data mining might be a negative thign for society. It gives media just one more tool to manipulate advertising and saturate our lives with more ads and information than we already have. I think that this might be on the edge of invading privacy especially when consumers don’t know that you are collecting their information. There is already a trend towards not trusting the governemtn and “Big Brother”. The question here is how far does this invade personal privacy?